Wall Putty Manufacturing Business In India 2023

In this article, we are providing you information about how to start and grow wall putty manufacturing business in India.

Hello friends! As all of us know that we cant see our walls dull and shabby. To make our walls beautiful and smooth, all of us use wall putty. Wall putty is used in all kinds of buildings, be they the shops, the houses, the offices or the apartments.

Without wall putty, our walls will look shabby and black because of the cement plaster. When we apply wall putty, we beautify our walls and also enhance their lighting and shine.

Just imagine the number of buildings that are raised in India every day and you can get an idea of how much wall putty must be used every year in India. Real estate sector in India is one among the largest sectors and it is going to increase further so much so that it is going to contribute around 13% of the country’s GDP in 2025.

Further the housing schemes by govt have also increased the demand for wall putty as no body wants his/her house to look dingy and slummy.

These housing schemes as well as the large population of India contribute to the increasing demand for wall putty in India. It is further accentuated by the fact that with wall putty on your walls, you can avoid painting your walls for few years, if your budget does not allow you to paint your walls.

Owing to the above facts, Wall putty business in India can prove to be very profitable. But, first thing first, you are going to face the market heat as well as the competition from the other wall putty manufacturers. However, if you adopt a proper strategy, you will sail through all this very easily.

Start Wall Putty Business

Before we jump on how to start this business, let’s first of all know what is wall putty and why its demand is rising in India.

What Is Wall Putty?

Wall Putty is white cement & mineral based putty for use on cement concrete – mortar interior/exterior walls for smoother & stronger adhesion.

It is applied on rough cement and brick work to impart beauty, smoothness and shine to the walls. It provides an ideal base for painting so it helps in minimizing paint cost and extending its durability. The best thing is that with wall putty on walls, we can even delay the process of painting our walls for some time, untill our budget allows us to do so.

Wall putty is also used to minimise the effect of water and rain  on our walls, as it is water resistant. It is also used to fill the joints and small holes present in our houses.

Benefits And Uses Of Using Wall Putty

1. It gives elegant look and aesthetic appeal to the walls.
2.  It protects walls from the harmful effect of sun’s Ultra Violet rays, which slowly degrade the walls.
3.  Wall Putty is used to impart beauty, smoothness and shine to the otherwise rough and dull walls.
4.  It is used to fill the joints and walls, so it can be used to prevent water seepage from the roofs.
5.  It provides an ideal base for paint. By doing so, it minimises the cost of painting and at the same time extend its life.
6.  It inhibits the growth of fungus. Therefore it prevents our walls from becoming dull, shabby and slummy.
7. It is water resistant, so it can be used easily on the exterior walls which are exposed to the rain and snow.

Wall Putty Sales Prospects | Market For Wall Putty 

Since everybody wants his walls to look elegant and beautiful, so it is extensively used in almost all types of buildings, be they the schools, the offices, the apartments or the bungalows.

Our country has a very large population exceeding 1.23 billion. Just imagine the number of walls raised to accomadate them and then calculate the amount of wall putty used on those walls.

Further, there are various housing schemes by govt which aim at providing housing to the people. These schemes have also enhanced the demand of wall putty.

In addition, India is also witnessing a fast wave of Industrialisation and Urbanisation, which in turn enhance the living standard of the people.

Owing to this rapid construction work and industrialisation process in our country, the demand for wall putty is continously increasing and it is going to increase further with every passing day.

How to Start Wall Putty Making Business

Before you set out to start wall putty making business, you need to take care of many things that influence this business directly and indirectly. Various factors that influence this business are Location, Availability of raw material, Avaialbilty of electricity and availability of cheap labour.

Let’s discuss these factors one by one.

Location For Wall Putty Business

Proper location of your unit is an essential determinant of your success. You need to choose such a location where demand for wall putty is huge. For this you can choose any spot adjacent to any growing city. Further, this nearness of your unit to the city can make your material cost competitive and therefore help you overcome the competition.

Another factor, that you need to bear in mind while choosing a location is the availabilty of cheap labour and round the clock electricity.

If you choose any such location, where cheap labour is not available, then you will need to import labour from outside and then make arrangements for their stay. This will be very costly an affair.

You will also have to look for proper transportation and water availability, while choosing a location.

In short, you will need a place with availabilty of cheap labour, raw materials, proper transportation, proper electricity and water supply.

Wall Putty Business Unit License and Registration

Wall Putty Business Machines and Equipment

This business requires lot of machinery and equipments. The machines and equipments required for carrying out wall putty business are listed below:

• Ribbon Mixer
• Bucket Elevator
• Vibratory seive
• Packaging Machine
• Hopper
• Screw Conveyor
• Storage Silos
• Weighing Machine
• Fire Extinguisher.
• Testing Lab

In addition to these, you will also have to buy a generator to keep your plant running during power cuts.

Raw Materials For Wall Putty Business

We have discussed the machinery required for the wall putty making plant. Now let us discuss the raw materials that are required for wall putty business.

The raw materials required for making wall putty are as under:

1. White Cement
2. Dolomite
3. Cement Polymers to prevent flaking
4. some pigments like Ultramarine blue pigment 
5. Packaging Materials 

Manpower Required For Wall Putty Making Business

This business requires a good amount of manpower, both skilled and unskilled.

Skiled labour includes Engineers and Machine operators. Since wall putty is prepared using various chemicals, so service of well qaualified and trained engineers is must. Without them, you wont be able to get a good quality and competitive wall putty.

You will also need labour to transport your goods, both within the factory and outside the factory.

To start with, ideally, you will require at least 7 to 10 men to run your business.

Packaging Of Wall Putty

Once you have manufactured wall putty at your plant, you need to send it to the markets and the customers now. This is the second stage, which can help you beat your competitors, first being the quality of your wall putty.

While packing your wall putty, you need to take care of following points:

1. Make your packing attractive so that it can catch the public eye. Hire a designer, if you want your packing to be unique.
2. Make your packing durable and strong, so that it can leave a good impression in the market.
3. Sell your product in all sizes, so that it can serve needs of all types.
4. Make varieties of your product, to make it competitive in the market.

Marketing For Wall Putty Business

Remember that, you product will always remain on your shelf, unless and untill you do a rigorous advertisement for it. To sell your product like hot cakes, you can do marketing in the following ways:

1. Give advertisement in the local dailies.
2. Publish your advertisements on TV.
3. Use social media which will put your ad before the appropriate audience.
4. Raise hoardings at crossroads.
5. You can talk to local Masons and other construction workers, and ask them to try your products. This will spread the information about your product like a wild fire.

Investment Required For Wall Putty Making Business

Since this business requires lot of machinery and space, so the initial investment required is also large.

The exact amount required for this business depends upon the scale of the business that you want to have. But to have a decent and a profitable business, you will require an initial investment of 10 to 15 lakh Indian Rupees.

Space Required

Initially you can start with a space of 2800 to 3000 square feet. But later on, once your business starts to grow, you will require a space of around 10000 square feet.

Among these 10000 square feet, 3000 sq ft. will be used as production area, 3000 sq ft will be used for raw material storage, 1000 sq ft will be used for office purposes and the rest, that is 3000 sq ft will be used for storing the finished material.

Profit In Wall Putty Manufacturing Business

With this business, you can easily generate a profit of around 3 to 4 lakhs in the initial years. If you manage to upscale the business, and develop into a good and reliable brand, then there will be no looking back. Then, in a matter of just few years, you will reap crores as profit.

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