[2023] Top 10 Startups In India and Their Success Mantra

Rate this post

Top 10 startups in India and their Success Mantra: India’s startup ecosystem has witnessed remarkable growth and development over the past decade, making it one of the most vibrant and dynamic in the world.

With a combination of entrepreneurial spirit, technological advancements, and supportive government initiatives, India has emerged as a global hub for startups.

There are thousands of startups in India. Out of these startups, more than 100 have become unicorns. In the forthcoming section, we will provide you a list of top 10 startups in India.

Leading Startups In India

Here is the list of the top 10 startups in India.

1. Ola Cabs

Ola, founded by Bhavish Aggarwal and Ankit Bhati in 2010, has become a household name in the Indian transportation industry.

Company NameOla Cabs
FoundersBhavish Aggarwal, Ankit Bhati
Founded in2010
Company TypeTransport

The success of Ola can be attributed to its customer-centric approach, innovative services, and focus on technology.

Ola’s success mantra lies in its commitment to providing a customer-centric transportation experience. The platform offers a wide range of services to cater to different customer needs, including Ola Micro, Ola Mini, Ola Prime, Ola Auto, and Ola Outstation. By offering a variety of options, Ola ensures that customers can choose the most suitable mode of transportation for their requirements, be it a budget-friendly ride or a luxurious travel experience.

Ola was one of the first companies in India to introduce ride-hailing through a mobile app, revolutionizing the way people book taxis. Ola has also expanded its services to include bike taxis, electric vehicles, and shared mobility options, aligning with global trends and sustainable transportation practices.

Ola’s success can also be attributed to its focus on technology. The platform leverages advanced algorithms, data analytics, and machine learning to optimize operations, improve driver allocation, and provide accurate ETA (Estimated Time of Arrival) to customers.

Ola’s technology-driven approach ensures seamless and efficient transportation experiences for both customers and drivers. Ola’s driver-partners undergo training programs to enhance their skills and customer service, further contributing to a positive experience for passengers.

As Ola continues to expand its presence and services, it remains committed to its core values of convenience, affordability, and safety.



This is the second startup in our list of top 10 startups in India.

BYJU’S, founded by Byju Raveendran and Divya Gokulnath in 2011, has transformed the way students learn and prepare for exams in India.

Company NameByjus
FoundersByju Raveendran and Divya Gokulnath
Founded in2011
Company TypeEdtech

The success of BYJU’S can be attributed to its innovative learning approach, personalized content, and technology-driven solutions.

BYJU’S success mantra lies in its commitment to providing an innovative learning experience. The platform offers engaging and interactive video lessons that simplify complex concepts and make learning enjoyable for students. BYJU’S leverages visual storytelling, animation, and gamification techniques to create a dynamic and immersive learning environment. This approach has resonated with students, making learning a fun and interactive process.

Personalization is another key factor behind BYJU’S success. The platform offers personalized learning journeys for each student based on their learning pace, strengths, and weaknesses. BYJU’S adaptive learning technology analyzes student performance and provides customized recommendations and practice exercises to address their specific learning needs. This personalized approach ensures that students receive targeted guidance and support throughout their learning journey.

BYJU’S success can also be attributed to its focus on utilizing technology effectively. The platform leverages the power of technology to deliver high-quality educational content to students across different devices, including smartphones and tablets. The use of data analytics and artificial intelligence enables continuous improvement and enhancement of the learning experience.

Furthermore, BYJU’S success is fueled by its commitment to quality content and expert faculty. The platform collaborates with top educators and subject matter experts to develop comprehensive and engaging study materials. BYJU’S faculty members are experienced and skilled in their respective fields, providing students with expert guidance and support. This combination of quality content and experienced faculty has established BYJU as a trusted brand in the education sector.

3. Sugar Cosmetics

The third startup in our list of top 10 startups in India is Sugar Cosmetics.

Sugar Cosmetics, founded by Vineeta Singh and Kaushik Mukherjee in 2015, has emerged as a trailblazer in the Indian beauty industry.

Company NameSugar Cosmetics
FoundersVineeta Singh, Kaushik Mukherjee
Founded in2015
Company TypeBeauty

The brand’s success can be attributed to its unique positioning, high-quality products, and a strong emphasis on inclusivity.

One of the key factors behind Sugar Cosmetics’ success is its distinct positioning. The brand recognized the need for affordable yet trendy makeup options in the market. By targeting millennials and Gen Z consumers, Sugar Cosmetics filled a gap in the industry with its vibrant, cruelty-free, and pocket-friendly makeup range. This positioning resonated with a younger audience that sought products that reflected their personality and values.

Sugar Cosmetics’ commitment to delivering high-quality products has been instrumental in its success. The brand focuses on creating formulas that are long-lasting, pigmented, and suitable for diverse skin tones. By prioritizing product efficacy and performance, Sugar Cosmetics has built a loyal customer base that values both style and substance.

Additionally, Sugar Cosmetics has leveraged social media and digital marketing to create a strong brand presence. By collaborating with influencers, engaging with customers on various platforms, and creating visually appealing content, the brand has successfully built a community of beauty enthusiasts who actively engage with and promote Sugar Cosmetics’ products.

Check all details about Sugar Cosmetics here.



Swiggy, founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini in 2014, has transformed the way people order food in India.

Company NameSwiggy
FoundersSriharsha Majety, Nandan Reddy, Rahul Jaimini
Founded in2014
Company TypeFood Delivery

The success of Swiggy can be attributed to its customer-centric approach, efficient delivery system, and continuous innovation.

Swiggy’s success mantra lies in its unwavering commitment to customer satisfaction. The platform prioritizes convenience, reliability, and a wide variety of food options. By partnering with a vast network of restaurants, Swiggy ensures that customers have access to an extensive range of cuisines and dishes. The user-friendly app and website provide seamless ordering experiences, real-time tracking, and transparent pricing, creating a delightful experience for customers.

Efficient delivery is another key factor behind Swiggy’s success. The company has built a robust delivery system that focuses on timely and reliable service. Swiggy’s fleet of delivery executives, equipped with GPS-enabled smartphones, ensures that orders are picked up and delivered swiftly. This commitment to efficient logistics has contributed to Swiggy’s reputation for prompt and reliable food delivery.

Swiggy’s success can also be attributed to its continuous innovation and adaptation to evolving market dynamics. The platform introduced features like Swiggy Pop (single-serve meals), Swiggy Super (subscription-based service), and Swiggy Daily (homestyle meals) to cater to diverse customer needs. These innovations have not only expanded Swiggy’s customer base but also increased customer loyalty.

Furthermore, Swiggy has focused on building strong partnerships with restaurants and food establishments. By collaborating with popular and trusted eateries, Swiggy ensures a wide range of quality food options for its customers. The platform also provides restaurant partners with tools and technology to streamline their operations, ensuring a seamless order fulfillment process.

5. Zomato

Zomato, founded by Deepinder Goyal and Pankaj Chaddah in 2008, has revolutionized the way people discover and order food in India and beyond.

Company NameZomato
FoundersDeepinder Goyal, Pankaj Chaddah
Founded in2008
Company TypeFood Delivery

The success of Zomato can be attributed to its comprehensive platform, focus on customer experience, and innovative approach to food delivery.

Zomato’s success mantra lies in its ability to provide a comprehensive platform that caters to various aspects of the food industry. Beyond being a food delivery service, Zomato offers a wide range of features, including restaurant discovery, reviews, ratings, and table booking. By consolidating these services into a single platform, Zomato has become a go-to destination for food enthusiasts, creating a seamless and convenient experience for users.

Customer experience is a key factor behind Zomato’s success. The platform is designed to prioritize user satisfaction, providing an intuitive interface, accurate restaurant information, and real-time order tracking. Zomato’s commitment to customer-centricity is evident in its efficient customer support system, which promptly addresses queries and concerns, ensuring a positive experience for users.

Zomato’s success can also be attributed to its innovative approach to food delivery. The company has consistently introduced new features and services to enhance the delivery experience.

6. Paytm

Paytm, founded by Vijay Shekhar Sharma in 2010, has emerged as a dominant player in the Indian digital payment landscape.

Company NamePaytm
FoundersVijay Shekhar Sharma
Founded in2010
Company TypeDigital Payment App

The success of Paytm can be attributed to its user-friendly platform, innovative features, and focus on financial inclusion.

Paytm’s success mantra lies in its ability to provide a seamless and user-friendly digital payment experience. The platform offers a simple and intuitive interface that allows users to make payments, transfer money, and conduct various financial transactions with ease. Paytm’s user-centric design and hassle-free payment process have contributed to its widespread adoption and popularity among users.

Innovation has been a key driver of Paytm’s success. The platform has continuously introduced new features and services to cater to evolving user needs. From mobile recharges and bill payments to online shopping and peer-to-peer transactions, Paytm has expanded its offerings to become a comprehensive financial services platform. Paytm also pioneered the concept of QR code-based payments, simplifying transactions for both users and merchants.

Paytm’s success can also be attributed to its focus on financial inclusion. The platform has played a crucial role in bringing digital payments to the masses in India. By enabling easy and accessible digital transactions, Paytm has empowered individuals who previously had limited access to traditional banking services. Paytm’s efforts to provide financial services to underserved communities have contributed to its widespread adoption across the country.

Furthermore, Paytm’s success is built on its strong partnerships and collaborations. The platform has established strategic alliances with banks, merchants, and service providers, expanding its reach and ensuring a robust ecosystem for its users. These partnerships have facilitated the seamless integration of Paytm’s services across various sectors, from e-commerce to transportation, further enhancing the convenience and utility of the platform.

7. Dream11

Dream11, founded by Harsh Jain and Bhavit Sheth in 2008, has become a household name in the world of fantasy sports.

Company NameDream 11
FoundersHarsh Jain, Bhavit Seth
Founded in2008
Company TypeFantasy Sports

The success of Dream11 can be attributed to its innovative concept, engaging user experience, and a strong focus on customer satisfaction.

Dream11’s success mantra lies in its unique and pioneering concept of fantasy sports. The platform allows users to create virtual teams by selecting real-life players and earning points based on their performance in actual matches. This concept has resonated with sports enthusiasts, providing them with an immersive and interactive experience that blends their passion for sports with the thrill of strategy and competition.

The engaging user experience offered by Dream11 is another key factor behind its success. The platform provides a seamless and intuitive interface, allowing users to easily create and manage their fantasy teams. Real-time match updates, player statistics, and interactive features enhance the overall experience, keeping users engaged and invested in the outcomes of the matches.

Dream11’s success can also be attributed to its focus on customer satisfaction. The platform ensures fair and transparent gameplay by adhering to strict guidelines and regulations. Users are provided with a secure and reliable environment, with measures in place to prevent fraud or manipulation. Dream11’s commitment to maintaining the integrity and providing a level playing field has garnered trust and loyalty from its user base.

Furthermore, Dream11 has capitalized on the popularity of various sports leagues, including cricket, football, basketball, and more. By offering a wide range of sports and tournaments, the platform caters to a diverse user base and appeals to fans across different sports. This extensive coverage has contributed to Dream11’s rapid growth and popularity.

8. Akash Institute

Akash Institute, founded by J.C. Chaudhry in 1988, has established itself as a renowned name in the field of coaching and test preparation in India.

Company NameAakash Institute
FoundersJ C Chaudhary
Founded in1988
Company TypeCoaching

The success of Akash Institute can be attributed to its commitment to academic excellence, experienced faculty, and holistic approach to learning.

Akash Institute’s success mantra lies in its unwavering focus on academic excellence. The institute strives to provide top-notch education and rigorous training to students aspiring to crack competitive exams. With a well-structured curriculum, comprehensive study material, and regular assessments, Akash Institute ensures that students receive the necessary guidance and support to excel in their chosen exams.

The experienced faculty at Akash Institute plays a pivotal role in its success. These faculty members bring their expertise and passion for teaching, ensuring that students receive a top-quality education and personalized attention. The guidance and mentorship provided by the faculty contribute significantly to the institute’s track record of producing successful students.

Akash Institute’s success can also be attributed to its holistic approach to learning. The institute offers integrated courses that cover both school syllabi and competitive exam preparation. This approach helps students build a strong foundation in their academic subjects while also equipping them with the necessary skills and knowledge to excel in entrance exams. By combining classroom teaching, practice sessions, and doubt-solving sessions, Akash Institute ensures a comprehensive learning experience for its students.

9. OYO

OYO, founded by Ritesh Agarwal in 2013, has emerged as a global leader in the hospitality industry.

Company NameOyo
FoundersRitesh Agarwal
Founded in2013
Company TypeHospitality

The success of OYO can be attributed to its disruptive business model, customer-centric approach, and relentless focus on quality.

OYO’s success mantra lies in its innovative and disruptive business model. The company identified a gap in the market for affordable and standardized accommodation options and capitalized on it. OYO transformed the fragmented and unorganized budget hotel sector by partnering with existing hotels and guesthouses, providing them with technology, operational expertise, and brand identity. This model allowed OYO to rapidly expand its network and offer consistent quality to customers at affordable prices.

The customer-centric approach of OYO has been crucial to its success. OYO ensures that its properties meet certain quality standards, including clean rooms, comfortable beds, and essential amenities. The platform also offers a user-friendly booking process, flexible check-in/check-out options, and 24/7 customer support. This focus on customer satisfaction has helped OYO build a loyal customer base and establish a strong brand reputation.

Quality is a key differentiator for OYO. The company has implemented strict quality control measures and audits to maintain the standard of its properties. OYO regularly inspects its partner hotels to ensure compliance with brand guidelines and customer expectations. By consistently delivering a superior guest experience, OYO has gained the trust of its customers and set itself apart from its competitors.

Furthermore, OYO’s success is fueled by its technology-driven approach. The company leverages data analytics, machine learning, and artificial intelligence to optimize operations, enhance customer experiences, and drive business growth. OYO’s advanced technology stack enables efficient property management, dynamic pricing, personalized recommendations, and seamless customer interactions.

OYO’s success mantra lies in its disruptive business model, customer-centric approach, relentless focus on quality, and technology-driven operations. By addressing the needs of budget travelers, delivering a consistent guest experience, and leveraging technology, OYO has
redefined the hospitality landscape, making quality accommodations accessible to millions of travelers worldwide.

10. Razorpay

This is the last one in our list of top 10 startups in India.

Razorpay, founded by Harshil Mathur and Shashank Kumar in 2014, has emerged as a leading player in the online payment industry in India.

Company NameRazorpay
FoundersHarshil Mathur, Shashank Kumar
Founded in2014
Company TypePayment Gateway

The success of Razorpay can be attributed to its focus on simplifying transactions, innovative product offerings, and a customer-first approach.

Razorpay’s success mantra lies in its commitment to simplifying online payments. The platform provides businesses with a seamless and hassle-free payment experience, enabling them to accept payments from customers easily. With a user-friendly interface, quick onboarding process, and multiple payment options, Razorpay has made it convenient for businesses of all sizes to transact online.

Innovation has been a key driver of Razorpay’s success. The platform has introduced a range of innovative products and features that cater to the evolving needs of businesses. From payment gateways and digital wallets to subscription billing and business banking services, Razorpay has expanded its offerings to provide a comprehensive suite of payment solutions. By staying at the forefront of technological advancements, Razorpay has positioned itself as a preferred choice for businesses seeking reliable and innovative payment solutions.

Razorpay’s customer-first approach is another factor behind its success. The platform prioritizes customer satisfaction and focuses on building long-term relationships with its clients. Razorpay offers 24/7 customer support, prompt issue resolution, and personalized assistance to address the specific needs of businesses. This dedication to customer service has earned Razorpay a loyal customer base and positive word-of-mouth referrals.

Furthermore, Razorpay’s success is fueled by its strong partnerships and collaborations. The platform has integrated with major banks, financial institutions, and technology platforms to provide a seamless payment experience for businesses and their customers. These partnerships have not only expanded Razorpay’s reach but also enhanced its credibility and reliability as a payment service provider.

As Razorpay continues to innovate and expand its offerings, it remains committed to its core values of simplicity, innovation, and customer satisfaction. The platform’s success has not only transformed the online payment landscape in India but also empowered businesses to grow and
thrive in the digital economy. With its focus on simplifying transactions, fostering innovation, and prioritizing customer needs, Razorpay is poised to continue revolutionizing the way businesses transact online.


These were top 10 startups in India and their success mantra as per our analysis. We are sure that you would have loved reading this article. If you did, share it with your friends.

FAQs On Top Startups In India

Which is most successful startup in India?

There are many startups in India and the most successful ones among them are BYJU’s, Swiggy, OYO Rooms, Dream11, Razorpay, and Ola Cabs. These were the only Indian startups that featured in global top 100 unicorns list of 2023.

Who is the founder of Physicswallah edtech startup?

The founder of physics Wallah edtech startup is Alakh Pandey. It started as a YouTube channel and went on to become the 101th Unicorn of India in 2023.

Which startups are profitable in India?

The startups that are very profitable in India are in the fields like fashion, investment, banking and games. We can find startups like Lenskart, Groww, Zerodha, Firstcry, Games24x7 etc, that are currently very profitable.

Leave a Comment