[2023] How To Get Asian Paints Dealership, Cost, Profit and Complete Process

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If you are looking forward to start your paint business, and want to get a dealership of Asian Paints company, then this article is for you. In this article, you will learn everything about this special dealership.

Starting a business is a very hard task. It requires your money, time and continuous efforts to succeed in any kind of business. Any wrong decision, right at the starting time can be very disastrous for your business. If you are completely blank about how to start a business from scratch, then the best thing is to get a dealership of an established and a reputed company.

Getting a company dealership bestows you with a very high chance of growth. It will help you in maximizing your sales, getting good customer satisfaction and a better market capture. So getting a dealership is a very good decision.

Now, if you are planning to start your paint business, then you must be worried about which company should you consider for getting your dealership. There are hundreds of companies in the market which include Nerolac, Berger, Akzo Nobel, Indigo, Shalimar and Asian paints. But to be successful, we urge you to get an Asian paints dealership. You will get to know about the “why and how of Asian paints dealership” in the forth coming section.

Asian Paints Company

Asian paints is the India’s largest paint company and it is the third largest paint company in Asia.

This company was started in 1942 by four friends (Chimanlal Choksi, Champak Lal Choksi, Arvind Vakil and Suryakant Dani), and since then it has been the fastest growing paint company of India. Owing to its continuous innovation and heavy investment in research and development, it emerged as the leading player in paint market of India.

It manufactures paints of all types, be they of the domestic use or the industrial use. The products are diverse, and it deals with home improvement, decor, bathroom segments also.

Asian Paints is currently operating in more than 15 countries and has more than 25 manufacturing units. It operates through its subsidiaries also which include Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Asian Paints Causeway  and Kadisco Asian Paints.

At present it is occupying more than 35% of the India’s market share. It is loved by the people through out India and is considered as the most trustworthy paint brand of India. So getting Asian Paints dealership is going to be very useful for you.

What Is Asian Paints Dealership?

Dealership is an establishment authorized to sell goods and services of a particular company. So, if you are planning to get a dealership from Asian paints, it means you agree to sell the products and services of Asian Paints company.

People usually get dealership of any company because of two main reasons. They are;

  1. High reputation of a company: If a company has a good reputation, it means that it has withstood all the tests of the market. Which means that people love taking its products. So people love taking dealerships from such companies as it means that they will be able to make more sales and hence generate more profits.
  2. Avoiding the grilling first years; This is the second reason why people take dealerships. Normally businesses take some time to take off, but when it is a dealership from a well established brand, you are likely to start sales from the day one.
  3. Saving start up costs: Doing some thing on your own is going to be a costly affair. You can avoid that by getting a dealership or a franchise.

At the same time companies love giving dealerships, because it is very difficult for them to be present everywhere. They make their presence felt through out the given area through their dealerships. It helps in making more sales and in enhancing reputation.

Asian paints company has a very good reputation and is very high in demand. So taking Asian Paints Dealership is going to be a very good deal for you.

In the forth coming section, we will inform you about all such parameters that need to be completed to get Asian Paints Dealership. Check it now.


Location For Asian Paints Dealership

Location is going to be an important factor that will decide whether your dealership request will be approved or not. While choosing your location, you will have to keep following things in mind;

  1. The place should be located near any town and it should get a good foot fall.
  2. It should not have any other Asian Paints store in the 2km radius.
  3. Your showroom should at least be 600 square feet in area.
  4. There should be a facility for your godown. The godown should atleast be 1200 square feet in area.

If you do not have any such space available with you, then you can simply take it on rent. Having rented space is no bar for getting a Asian Paints distributorship.

Documents Required For Asian Paints Dealership

In order to get a dealership from Asian Paints company, you will require the following documents;

Property documents or rent deedThis is to ensure that you really have some space available in the area, where you want to open a dealership.
Trade licenceThis is to ensure that you are allowed to operate in a given area.
GST certificateIt will help in ensuring that you are going to be tax compliant.
NOCYou will also require a No Objection Certificate from the town area committee/ municipal committee.
Bank PassbookThis is for KYC purposes.
Photos, Ph number and email id.They will be used by the company to keep record of your dealership, and for communication purposes.

Asian Paints Dealership Cost In India

Starting an Asian Paints Dealership is going to come at some cost. In order to successfully tie up for this dealership, you will require at least 9 to 13 Lakh INR, depending upon whether you own the space or are going to take it on rent.

The cost breakdown is as;

ItemCost (INR)
To take space on rent.4 Lakh.
Computerized color mixer1.2 Lakh
Stock4 Lakh
Other Machines0.5 Lakh
Miscellaneous Items0.5 Lakh
Security Deposit3 Lakh

The color mixer machine comes in two variants; one is automatic and another is semi automatic. Getting an automatic one is a good choice, as it will save your labor and time in the future.

Profit Margins In Asian Paints Dealership Business

The profit margins in this dealership business are low. They are somewhere around 3% to 8%. It is working on the model of more selling with less margin.

Being a dealer of a reputed brand will make you do huge sales. With those sales, you can earn around 1 lakh rupees per month, even when the profit margin is very less.

The company also keeps this low profit margin in Asian Paints dealership in mind, and hence keeps on giving its dealers special discounts and rebates also.

If a dealer clears his payment within three days, he gets a cash discount of 5%, and if he do so within nine days, he is entitled to a discount of 3.5%. This makes up the low profit margin to a very good extent.

How To Take Asian Paints Dealership

Once you have completed all the formalities, now is the turn to apply for dealership of Asian Paints. In order to do so, you will have to follow the steps given below:

  1. Contact Asian Paints Company.

    This is the first step. Simply write an email to the company at dealership@asianpaints.com.

  2. Contact sales manager Of your area.

    This is an alternate way of applying for the dealership. If you don’t want to write them an email, you can contact their sales manager of your area. He will arrange your meeting with the company officials.

  3. Call the company.

    You can also call the company at 18-00-209-5678.

  4. Send your details now.

    Once you contact the Asian paints company officials, you will be asked to send all the details and documents. Send them to get your application processed.

  5. Wait for the response.

    The company will examine your application, and you will receive a response with 7 days from the date of sending your details.

In order to avoid any kind of rejection, make sure that you have all the documents available with you.

Asian Paints Contact Details

Just befor applying or after getting the approval, you will need to contact the company from time to time. You can either call them directly or write them an email, specifying all the details.

Their contact details are given below;

  1. Phone Number: 1800 – 209 – 5678
  2. email address: dealership@asianpaints.com

You can also visit or write to their office at the address given below;


Asian Paints Limited, Asian Paints House
6A, Shantinagar, Santacruz (E),
Mumbai – 400 055, India.
Tel: 022 – 6218 1000 | Fax: 022 – 6218 1111


Asian Paints is a very reputed company, and getting its dealership is going to be a very profitable deal for you. Initially, you may feel it a burden to spend around 13 Lakh rupees, but you will be able to earn it back in a matter of just one year.

If you don’t have enough money with you, you can take a loan from any of your nearest bank, and you will not regret the decision of getting an Asian Paints dealership.

Also Check: Shark Tank India Judges Net Worth.


Should I get Asian Paints dealership?

Asian paints is a very reputed paint company. It offers a diverse range of products and has a very loyal customer base. Owing to these reasons, getting a dealership from this company is going to be a very good deal for you.

Is Asian Paints the largest paint company in India/

Asian paints is the largest paint company in India and it is the third largest paints company in Asia. Started in 1942, it has currently a market share of around 40% in India.

What is the profit margin of Asian Paints dealership?

The profit margin in dealership of Asian paints is around 3% to 8%. Even though it is low, but the huge number of sales made by the dealers make the overall profits decent. A dealer is likely to make around 1 lakh rupees per month as profits with this dealership. Further various discounts and offers given by the company increase the profits significantly.

Hello, I am Mansoor Mir. I am a part time blogger and a full time teacher. I have an experience of more than 4 years in the Blogging field, and I love writing about Business, Cryptocurrencies, NFTs, Technology and Academics.

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