How Instagram Reels Make Money, Instagram Reel Monetization

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So, if you are a creator or an existing Instagram user, you may often think about how to monetize your Insta account. If yes, then the new features of Instagram allow users like you to earn money from Instagram reels easily. But for it, you must know the Instagram reel monetization requirements. So, in this article, we will share the tutorial and guide on How to get paid for reels on Instagram in 2023 and in the upcoming years.

How to Earn Money from Instagram Reels 

From the ownership by Facebook (currently Meta), Instagram has made several changes to make its users happy and innovative. With this for their Innovative users, Instagram Introduced the Reels features in 2020.

Instagram Reels is one of the best ways to get innovative and share your content with the world. TikTok and Instagram copy the same module to show creativity in 90 seconds. These days, although Facebook and YouTube feature the Shorts, you can go for the Instagram reel to get paid for it.

Here we are discussing on the How do reels on Instagram make money. So, here let’s find out the process to get approved for Instagram reels, and it’s eligibility in detail.

What are Instagram Reels

Before getting the details on How to earn money from Instagram reels, let’s know more about Reels. Instagram Reels is a new feature on the platform that allows users to create and share short video clips. 

The short video clips on Instagram, popularly known as Instagram reels can be up to 15 or 30, or 90 seconds long. To enhance the user experience, Instagram allows you to edit the clips with filters, music, and other creative effects. You can share reels on Instagram Stories, the main feed, and other social media platforms.

Instagram Reels are short, up to 90-second video clips you can create using Instagram’s built-in editing tools. They’re perfect for sharing quick tips, funny moments, or anything else you can think of. 

Best of all, Reels are easy to make and fun to watch. So if you still need to use them to earn money, now is the perfect time to start. Here’s everything you need to know about Instagram Reels, including how to make them and what to post.

Instagram Reels Play Bonus

Instagram Reels Play Bonus is the monetization feature of Instagram for the creators. Using this, eligible creators can earn money depending upon the Views gained by their reels on time. 

Instagram Reels Bonuses Eligibility

If you’re invited to join the Instagram Reels Play bonus program, you’ll be able to earn money for your Reels content. You’ll get a notification in the Instagram app, and you’ll be able to see the invitation in your professional dashboard.

Regarding earning money from Instagram reels, you must follow some programme rules. The creators must need to select the Reels Play Bonus from the Bonuses page, and you need to apply it to Instagram.

You’ll need to follow the rules below to get a bonus payout from Instagram. These are in addition to the rules that apply to bonuses on Instagram. Similarly, as of now, all the creators from around the World are eligible to be the participant of Instagram Reels Play Bonus. For this, the creators must need to have,

● At least 1 Million Followers

● Professional Instagram Account

● You must follow the Partner Monetization Policies of Instagram.

How do reels on Instagram make money?

After getting approval from the Instagram Reel Bonus Program, your Account will get activated for monetization. When the users view your Instagram reels, then Instagram starts to count the Unique views in your Account.

So, with this method, Instagram starts to collect the Unique views to your Reels with analytics. After these all, it will pay for you. Depending on the Session duration/ watch time, country and reel niche, your earnings may differ from other Creators.

How Much Can We Earn from Reel Bonus?

An income for the Reels Bonus is entirely dependent upon your content. Her Instagram will pay you as per the number of views your Reels got from Instagram and Facebook. The Facebook Shorts are extracted from Instagram Facebook also counts your Views, that’s good.

Now, coming to the earnings, you can earn a minimum of $100 from this program. You can join this program and earn depending on your Reel Views. 

Different Methods to Get Paid through Reels on Instagram 2023

After getting the Instagram Reels Bonuses Eligibility, you need to find out the other possible methods on How do reels on Instagram Make Money.

As Instagram Reels is a new feature on the platform that allows users to create short videos set to music. Users can choose from a variety of songs to select their videos. Instagram Reels is a great way to create short, creative videos of anything, including promotional products or affiliate links, to share with your friends and followers. Here are some possible methods to earn money from Instagram Reels for you.

Method 1: Join Reels Play Bonus Program.

The first method follows by the majority of the Instagram Reels Creator is to apply for the Reels play Bonus. The reel Play bonus is the official monetization feature by Instagram.

Here an Instagram will pay for your creativity and reels. It would help if you got in touch with the Instagram reels bonuses eligibility. After these, you can make money with reels easily. Note Instagram pays for your depending upon your Views and traffic quality.

Method 2: Collaboration with Brands

A marketing platform like influence allows creators to get the maximum returns for their reels and shorts. So, if you are willing to get more money from your Reels, then Brand Collaboration is one of the finest methods for you.

Brand collaboration with the marketing platform helps to drive sales through creator marketing and make money online.

You can quickly tell a better brand story and drive more revenue from influencers to make money from Instagram reels.

Method 3: Affiliate Marketing

Affiliate Marketing is one of the World’s biggest earning platforms. If you are an Innovative creator of a particular niche, then Affiliate Marketing is one of the most significant ways to drive Traffic and get leads.

You can create custom products or service videos to promote them on your Reels. Although an affiliate marketing program needs an affiliate link, you can paste it with the help of tools like Link. Bio in your Instagram bio to get paid for every lead from your Link.

Method 4: Redirect the Traffic to Monetize the Blog and YouTube Channel

So, if you have intent-based viewers on your Instagram, then you can convert your Reels and viewers to Traffic for your site. You can drive Traffic to your blog or YT Channel to monetize and earn from it.

Blogging and YouTube is the most powerful potential platform to make money online. So, you can convert your Viewers by redirecting to your site to make money from Instagram Reels.

FAQ on How to earn money from Instagram Reels

Can you make money with reels?

Yes, an eligible user meeting the Instagram reels bonuses eligibility and following the Partner Monetization Policies can make money with the reels.

Is Instagram paying for reels?

Yes, Instagram is paying for the reels globally. You can create Instagram reels to get participate in Instagram Reels Bonus.

How much are 1k followers on Instagram worth?

Depending upon the different factors, the worth of Followers will be different. However, an Instagram may be worth $10 for 1K Followers.

Who is eligible for the reel bonus?

All the creators meeting the Partner Monetization Policies will be eligible for Reel Bonus.

How many views do you need on reels to get paid?

The creators getting at least 1K Views within the last 30 days can apply for the Reels Play Bonus.

Does Instagram pay on views?

No, Instagram never pays for the views. It only pays after joining the Reels Play Bonus.

Also Check: Best low investment Business Ideas In India


Instagram Reels Play Bonus is one of the monetization features of Instagram. Using this program, the creators are paid for their work. Here we discussed How to Earn Money from Instagram Reels. I hope you get the Instagram reel monetization requirements and ways to monetize your reels to make money quickly.

Hello, I am Mansoor Mir. I am a part time blogger and a full time teacher. I have an experience of more than 4 years in the Blogging field, and I love writing about Business, Cryptocurrencies, NFTs, Technology and Academics.